Isaziso sokusetshenziswa kwesayithi vse-okulin-zuza.ru amakhukhi nobuchwepheshe obufanayo. Isayithi lethu lisebenzisa amakhukhi nobuchwepheshe obufanayo ukuqinisekisa umuzwa omuhle womsebenzisi ngokunikeza imininingwane eyenziwe ngezifiso, ukukhumbula ukumaketha nezinto ezithandwa ngumkhiqizo, futhi sikusize uthole ulwazi olufanele.

Ngokusebenzisa leli sayithi, uyavuma ukusetshenziswa kwamakhukhi ngokuya ngalesi saziso maqondana nalolu hlobo lwamafayela.

Uma ungavumi ukuthi sisebenzisa lolu hlobo lwamafayela, kuzofanela usethe izilungiselelo zesiphequluli sakho ngokufanele noma ungasebenzisi isayithi vse-okulin-zuza.ru.

Yini amakhukhi nobuchwepheshe obufanayo?

Ikhukhi yifayela elincane ngokuvamile elenziwe ngezinhlamvu nezinombolo. Leli fayela ligcinwa kukhompyutha yakho, i-PC yethebhulethi, ifoni noma enye into oyisebenzisela ukuvakashela isiza.

Amakhukhi asetshenziswa kakhulu ngabanikazi bewebhusayithi ukwenza amawebhusayithi asebenze noma ukuthuthukisa ukusebenza kwawo, kanye nokuthola imininingwane yokuhlaziya.

Thina nabahlinzeki bethu bezinsizakalo singasebenzisa izinhlobo ezahlukahlukene zamakhukhi kumasayithi ethu:

  1. Amakhukhi Ayadingeka Ngokuqinile. Lawa makhukhi ayadingeka ukuze isayithi lisebenze kahle, lizokuvumela ukuthi uzungeze isiza sethu futhi usebenzise amakhono alo. Lawa makhukhi awakukhombi mathupha. Uma ungavumi ukusebenzisa lolu hlobo lwamafayela, lokhu kungathinta ukusebenza kwewebhusayithi, noma izingxenye zayo.
  2. Ukusebenza, ukusebenza kahle kanye namakhukhi we-analytics. Lawa mafayela asisiza ukuba siqonde ukuthi izivakashi zisebenzisana kanjani nesayithi lethu, zinikeza imininingwane ngezindawo abazivakashele kanye nesikhathi abasichithe kusayithi, futhi zikhombisa izinkinga ekusebenzeni kwezinsizakusebenza ze-Intanethi, isibonelo, imiyalezo enamaphutha. Lokhu kuzosisiza ukuthi sithuthukise ukusebenza kwesayithi. Amakhukhi we-Analytics asisiza futhi ukukala ukusebenza kwemikhankaso yokukhangisa nokwenza ngcono okuqukethwe kwesayithi kulabo abanentshisekelo kuzikhangiso zethu. Lolu hlobo lwekhukhi alunakusetshenziselwa ukukukhomba. Yonke imininingwane eqoqiwe yahlaziywa ayaziwa.
  3. Amakhukhi asebenzayo. Lawa makhukhi akhomba ukuhlonza abasebenzisi ababuyela kusayithi lethu. Basivumela ukuthi sikwenzele okuqukethwe kwesayithi ngokwezifiso, sikubingelele ngegama futhi sikhumbule okuthandayo. Uma uvimba lolu hlobo lwamafayela, lungahle luthinte ukusebenza nokusebenza kwewebhusayithi futhi lungavimbela ukufinyelela kokuqukethwe kuwebhusayithi.
  4. Amakhukhi wokukhangisa. Lawa makhukhi aqopha imininingwane ngemisebenzi yakho eku-inthanethi, kufaka phakathi ukuvakasha kwakho kumasayithi ethu namakhasi, kanye nemininingwane mayelana nezixhumanisi nezikhangiso okhethe ukuzibuka. Enye yezinjongo esizibekele yona ukucabanga kumawebhusayithi ethu okuqukethwe okugxile kuwe ngokuphelele. Enye inhloso ukusivumela thina nabahlinzeki bethu bezinsizakalo ukuthi sinikeze ukukhangisa noma olunye ulwazi oluhambelana kakhulu nezintshisekelo zakho ezicacile. (Ngokwenza njalo, thina nabahlinzeki bethu sisebenzisa ophathina abanjengengosi yolwazi, amapulatifomu okuphathwa kwedatha, futhi sifuna izinkundla zokucwaninga ukusiza ukucubungula leyo datha.) Isibonelo, uma ubheka ikhasi kuwebhusayithi yethu ngomkhiqizo othile, hlela ukuthi ubone izikhangiso ezihlobene nalokhu (noma okufanayo) nemikhiqizo namasevisi ahlobene kuwo wonke amasayithi ethu noma kwamanye amasayithi. Thina, abahlinzeki bethu bezinsizakalo kanye nabalingani bethu ngokungeziwe singasebenzisa enye imininingwane nolwazi oluqoqwe kusetshenziswa lawa makhukhi, kufaka phakathi imininingwane etholwe kubantu besithathu, ukukunikeza ukukhangisa.

Olunye ulwazi luqoqwa futhi lusetshenziswe kanjani?

Thina nabahlinzeki bethu bezinsizakalo singasebenzisa amakhukhi ngezinhloso ezahlukahlukene, kufaka phakathi:

  1. Kwenze kube lula wena kanye nabantu besithathu ukuthola imininingwane mayelana nokuvakashela kwakho isayithi.
  2. Cubungula ama-oda akho.
  3. Hlaziya imininingwane ngokuvakasha kwakho emakhasini ukuthuthukisa isiza sethu.
  4. Nikeza izikhangiso, imilayezo nokuqukethwe okwenziwe yithina nabantu besithathu kule sayithi namasayithi abanye, ucabangela izintshisekelo zakho.
  5. Kukusiza uthole ulwazi oludingayo.
  6. Thola inani lezivakashi nokuthi zisisebenzisa kanjani isiza sethu - ukuthuthukisa ukusebenza kwesayithi nokuqonda kangcono izintshisekelo zababukeli bazo.

Amakhukhi agcinwa isikhathi esingakanani kudivayisi yami?

Amanye amakhukhi ayasebenza kusukela ngesikhathi uthola isayithi kuze kube sekupheleni kwalesi sigaba sesiphequluli. Uma uvale isiphequluli, lawa mafayela ayadingekile futhi asuswa ngokuzenzakalelayo. Amakhukhi anjalo abizwa ngokuthi amakhukhi weseshini.

Amanye amakhukhi agcinwa kudivayisi naphakathi kwezikhathi zokusebenza esipheqululini - awasuswa ngemuva kokuvala isiphequluli. Lawa makhukhi abizwa ngamakhukhi "aqhubekayo". Isikhathi sokugcinwa kwamakhukhi aqhubekayo kudivayisi sihlukile kumakhukhi ahlukile.

Thina nezinye izinkampani sisebenzisa amakhukhi aqhubekayo ngezinhloso ezahlukahlukene: ngokwesibonelo, ukuthola kangcono ukuthi uvakashela kangaki amasayithi ethu noma ukuthi ubuyela kangaki kuwo, ukuthi ukusetshenziswa kwamasayithi ethu kuguquka kanjani ngokuhamba kwesikhathi, nokukala ukusebenza kokukhangisa .

Ngubani ofaka amakhukhi kudivayisi yami?

Amakhukhi angabekwa kudivayisi yakho ngabaphathi besayithi vse-okulin-zuza.ru... Lawa makhukhi abizwa ngamakhukhi "awakhe". Amanye amakhukhi angabekwa kudivayisi yakho ngamanye ama-opharetha. Lawa makhukhi abizwa ngamakhukhi "wesithathu".

Thina nabantu besithathu singasebenzisa amakhukhi ukuthola lapho uvakashela amasayithi ethu, ukuthi usebenzisana kanjani ne-imeyili, izikhangiso nokunye okuqukethwe. Amakhukhi angasetshenziselwa ukuqoqa nokusebenzisa imininingwane ejwayelekile kanye nolunye ulwazi olungahlobene nokuhlonza abasebenzisi ngabanye (isibonelo, mayelana nohlelo olusebenzayo, inguqulo yesiphequluli kanye ne-URL lapho leli khasi lizulazule khona, kufaka phakathi i-imeyili noma isikhangiso) - ngenxa yalokhu, singakunika amathuba amaningi futhi sihlaziye imizila yezindawo zokuvakashela.

Lobu buchwepheshe bukuvumela ukuthi ubale inani labasebenzisi abavakashele insizakalo ethile ngokuchofoza kusixhumanisi esivela kusibhengezo esithile esingaphandle kwaleli sayithi, kusixhumanisi sombhalo noma ezithombeni ezifakwe kuhlu lwamakheli. Ngaphezu kwalokho, isebenza njengethuluzi lokuqoqa izibalo ezihlanganisiwe ekusetshenzisweni kwesiza ngenhloso yocwaningo lokuhlaziya futhi isisiza ekwandiseni amasayithi ethu, ukunikela ngezikhangiso ngokuya ngezintshisekelo zakho, njengoba kuchazwe ngezansi.

Ngiwaphatha kanjani amakhukhi?

Iziphequluli eziningi ze-intanethi ekuqaleni zisethelwe ukwamukela ngokuzenzakalela amakhukhi. Ungashintsha amasethingi ngendlela yokuthi uvimbe amakhukhi noma uxwayise umsebenzisi uma amafayela alolu hlobo athunyelwa kudivayisi. Kunezindlela eziningana zokuphatha amakhukhi.

Sicela ubheke kumiyalo yesiphequluli sakho ukuthola eminye imininingwane yokuthi ungalungisa kanjani noma ushintshe izilungiselelo zesiphequluli sakho. Uma ucisha amakhukhi esiwasebenzisayo, lokhu kungathinta umuzwa wakho wokuphequlula, ngenkathi vse-okulin-zuza.ru Ungahle ungakwazi ukuthola imininingwane yakho uma uvakashela isiza.

Uma usebenzisa amadivayisi ahlukile ukubuka nokufinyelela isiza sethu (isibonelo, ikhompyutha, i-smartphone, ithebulethi, njll.), Kufanele uqinisekise ukuthi isiphequluli ngasinye kudivayisi ngayinye silungiselelwe ngokuya ngombono wakho wokuthi ungasebenza kanjani namakhukhi .

Amakhukhi asetshenziswa i-Google ukunikeza izikhangiso

I-Google isebenzisa amakhukhi ukuhambisa izikhangiso kumasayithi ozakwethu. Lawa amasayithi akhombisa izikhangiso ze-Google noma ayingxenye yamanethiwekhi wokukhangisa aqinisekisiwe we-Google. Lapho umsebenzisi evakashela leyo nsiza, ikhukhi ingagcinwa kusiphequluli sayo.

  • Abathengisi abavela eceleni, kufaka phakathi iGoogle, basebenzisa amakhukhi ukuhambisa izikhangiso ngokususelwa ekuvakasheni kwesayithi okwedlule komsebenzisi.
  • Amakhukhi wokuncamelayo wokukhangisa anika amandla i-Google nabalingani bayo ukuthi bakhonze izikhangiso ezincike ekuvakasheni komsebenzisi.
  • Abasebenzisi bangavala ukuboniswa kwezikhangiso ezenziwe ngezifiso esigabeni Amasethingi wezintandokazi zokukhangisa noma  esizeni www.aboutads.info futhi uvimbele abahlinzeki abavela eceleni ukuthi basebenzise amakhukhi ukuletha izikhangiso ezenziwe zaba ngezakho.

Ubuchwepheshe be-Google, obusetshenziswa amasayithi amaningi nezinhlelo zokusebenza, bungathuthukisa ikhwalithi yokuqukethwe futhi, ngokukhangisa, kukwenze kube mahhala kuzivakashi. Ngokusebenzisa izinsizakalo zethu, lawo masayithi athumela imininingwane ethile ku-Google.

Uma uvula ikhasi elisebenzisa ukuphathwa kwezikhangiso noma izixazululo ze-web analytics (njenge-AdSense noma i-Google Analytics) noma linokuqukethwe kwevidiyo okuvela ku-YouTube, isiphequluli sakho sisithumela imininingwane ethile, njenge-URL yekhasi olivakashele nekheli lakho le-IP. Ngaphezu kwalokho, iGoogle ingakwazi gcina futhi ufunde amakhukhi kusiphequluli... Izinhlelo zokusebenza ezisebenzisa amasevisi wokukhangisa we-Google futhi zisinikeza ngemininingwane ehlukahlukene, njengegama lohlelo lokusebenza nokokuhlonza kwalo okuhlukile.

Imininingwane etholwe kumasayithi nakuzinhlelo zokusebenza isivumela ukuthi sigcine futhi sithuthukise izinhlelo ezikhona futhi senze ezintsha, silinganise ukusebenza kahle kokukhangisa, sinikeze ukuvikelwa ekukhwabaniseni nakwezinye izinto ezingekho emthethweni, khetha okuqukethwe nezikhangiso ezinsizakalweni ze-Google, kanye nakumasayithi ophathina kanye izinhlelo zokusebenza. Ukuze ufunde kabanzi mayelana nokuthi siyicubungula kanjani idatha ngezinjongo ezingenhla, bona eyethu Inqubomgomo yobumfihlo... Ngemininingwane mayelana nezikhangiso zeGoogle nokuthi imininingwane yakho isetshenziswa kanjani ukukhangisa nokuthi siyigcina isikhathi esingakanani, sicela uvakashele Реклама.

Ukwenza ngezifiso ukukhangisa

Uma ukwenza ngezifiso isikhangiso kuvunyelwe ku-akhawunti yakho, i-Google izofana nezikhangiso ezisuselwa olwazini lwakho. Ake sithi uvakashele isitolo sebhayisikili sezintaba esiku-inthanethi esisebenzisa izinsizakalo zokukhangisa ze-Google. Ngemuva kwalokho, ungabona izikhangiso zamabhayisikili asezintabeni kwamanye amasayithi abamba izikhangiso ze-Google.

Lapho ukwenziwa ngezifiso kwesikhangiso kukhutshaziwe, uhlelo aluqoqi noma lusebenzise imininingwane yakho ukunquma izintandokazi zakho zokukhangisa nokunikeza izikhangiso. Uzoqhubeka nokubona izikhangiso ezihlobene nesayithi lakho noma itimu yohlelo lokusebenza, umbuzo wamanje wosesho, noma indawo okuyo, kepha ngeke zixhunywe kuzintshisekelo zakho, umlando wokusesha noma umlando wokuphequlula. Kulokhu, imininingwane yakho izosetshenziselwa ezinye izinjongo ezibalulwe ngenhla, ikakhulukazi, ukuhlola ukusebenza kokukhangisa nokuvikela ekukhohlisweni nakwezinye izenzo ezingekho emthethweni.

Amasayithi nezinhlelo zokusebenza ezisebenzisa amasevisi ethu zingakucela imvume yokunikeza izikhangiso ezenziwe zaba ngezakho kusuka kubakhangisi abahlukahlukene, kufaka phakathi i-Google. Akunandaba ukuthi ukhetha yiphi indawo kusayithi noma kuhlelo lokusebenza olunjalo, i-Google ngeke yenze ngezifiso izikhangiso uma ukhubaze lesi sici kuzilungiselelo ze-akhawunti yakho noma ingasekelwa yiso.

Ungabuka futhi uphathe ukuthi yiluphi ulwazi esilusebenzisayo ukukhetha izikhangiso ezivela kuwe ekhasini Amasethingi wezintandokazi zokukhangisa.

Ulawula kanjani imininingwane iqoqwa i-Google kumasayithi nakuzinhlelo zokusebenza

Okubalwe ngezansi kunezindlela eziningana zokulawula imininingwane ethunyelwa kusuka kudivayisi yakho lapho usebenza namasayithi noma izinhlelo ezisebenzisa amasevisi e-Google.

  • Amasethingi wezintandokazi zokukhangisa Ikuvumela ukuthi ube nomthelela ekubonisweni kwezikhangiso kumikhiqizo ye-Google efana ne-Google Search ne-YouTube, kanye nakwamasayithi wenkampani yangaphandle asebenzisa izinsizakalo zokukhangisa ze-Google. Ungakwazi fundaukuthi izikhangiso zifaniswa kanjani, khetha ukuphuma kuzikhangiso ezenziwe zaba ngezakho, futhi uvimbele abakhangisi abakhethiwe.
  • Uma ungene ngemvume ku-akhawunti yakho ye-Google futhi wamisa izilungiselelo ezifanele, bese ekhasini Izenzo zami ungathola ukuthi iyiphi idatha erekhodwa lapho usebenza nezinsizakalo ze-Google namanye amasayithi nezinhlelo zokusebenza, futhi uphatha leyo datha. Ungasesha futhi ngosuku nangesihloko bese ususa konke noma ingxenye yezenzo zakho.
  • Amasayithi amaningi nezinhlelo zokusebenza zisebenzisa i-Google Analytics ukulandela ngomkhondo umsebenzi wezivakashi. Uma ufuna ukuphuma ekusebenziseni i-Google Analytics, unga faka isandiso se-Google Analytics kusiphequluli... Imininingwane eminingi mayelana ne-Google Analytics nokuvikelwa kobumfihlo...
  • Imodi ye-incognito kusiphequluli se-Chrome ikuvumela ukuthi ubhekabheke amasayithi ngaphandle kokushiya okufakiwe kumlando wesiphequluli sakho nomlando we-akhawunti (uma ungangenanga ngemvume). Ngemuva kokuvala wonke amawindi namathebhu kumodi ye-incognito, wonke amakhukhi alandwe ngesikhathi seseshini azosuswa, futhi amabhukumaka nezilungiselelo zizolondolozwa. Imininingwane eminingi mayelana namakhukhi...
  • I-Chrome nezinye iziphequluli eziningi zikuvumela ukuthi uvimbe futhi ususe amakhukhi enkampani yangaphandle. Imininingwane eminingi maqondana nokuphatha amakhukhi kusiphequluli se-Chrome...