Imibuzo emi-4 ephezulu abaculi abanayo nge-Facebook (nezimpendulo)

1. Yisiphi isikhathi nosuku okufanele ngithumele?

Wonke umuntu ufuna ukwazi: "Isiphi isikhathi esingcono kakhulu sokuthumela ku-Facebook?" 

Ngokwalo mbhalo, isikhathi esingcono kakhulu sokufaka kuFacebook siphakathi kuka-1:3 no-18:1 ntambama phakathi nezinsuku nangeMigqibelo. Baphinde bathola ukuthi amanani omshado aphezulu ngo-3% ngoLwesine nangoLwesihlanu. Kodwa-ke, ezinye izifundo zikhombe ezinye "izikhathi ezingcono" zokushicilela. I-Hubspot ithole ukuthi kungoLwesine noLwesihlanu kusukela ngo-8am kuya ku-1pm, i-TrackMaven ithole ukuthi kungoLwesine ngo-4am kuya ku-XNUMXpm, i-CoSchedule ithole ukuthi kusihlwa ngo-XNUMXam kuya ku-XNUMXpm phakathi nesonto futhi izimpelasonto zihamba phambili, kanti ucwaningo lwe-BuzzSumo luphakamisa ukuthumela ngesikhathi sokuphumula. amahora. 

Kuyacaca ukuthi ukushicilelwa ngesikhathi esithile akuqinisekisi impumelelo. "Noma nini lapho uthumela ku-Facebook, uncintisana okungenani nokunye okuthunyelwe kwe-1,500 ukuze uthole isikhala esiphakelini sezindaba, futhi isikhathi singesinye sezici eziningi ezinquma ukuthi yikuphi okuqukethwe okuvela," kuchaza ibhulogi ye-Buffer.

Njenganoma yimuphi umzamo wokumaketha, kufanele ubone ukuthi yini esebenza kangcono ebhizinisini lakho lezobuciko. Futhi i-Facebook inethuluzi elilula lokusiza! I-Facebook Business Page Insights ikuvumela ukuthi ubuke izibalo eziningi, okuhlanganisa izikhathi nezinsuku abalandeli bakho abaku-inthanethi, ukuze uhlole ukuthi yiziphi izikhathi abalandeli bakho abaphendula ngazo kangcono. 

"Ukuqonda okuphelele kwezithameli zakho ku-Facebook nokuthi okuqukethwe kwakho kusebenza kanjani kuzoletha impumelelo eyengeziwe kunokuqonda okujwayelekile okutholwe ocwaningweni lwamakhasi ahlukahlukene avela ezimbonini nasemikhiqizo ehlukene," kuchaza isiza sokuphatha izinkundla zokuxhumana.

2. Yini okufanele ngiyenze kukhava?

Njengamanje, uyazi ukuthi isithombe sakho sephrofayela sidinga ukuba sezingeni eliphezulu, sibe nobungane futhi sibe nekhwalithi ephezulu. Kodwa yini okufanele uyibeke njengesembozo? 

Isithombe sakho sekhava siyindawo enhle yokudonsela ukunaka kwebhizinisi lakho lezobuciko. Lesi isici esibaluleke kakhulu futhi mhlawumbe into yokuqala abalandeli bakho abazoyibona lapho bevakashela ikhasi lakho le-Facebook. Kungakho kubaluleke kakhulu ukuthi kubukeke kukuhle, kungakhathaliseki ukuthi isithombe esikhanyayo, esimibalabala sobuciko bakho noma ukuthengisa okuncane kwebhizinisi lakho lezobuciko. 

Ungathola ubuciko ngokungeza umbhalo esithombeni noma ngokudala ikholaji ngeCanva, ungayeki ngokweqile! Abantu badonseka kakhulu ezithombeni kunamagama, yingakho i-HubSpot iphakamisa ukwenza isithombe sakho sibonakale kakhulu, ushiye umbhalo ngaphansi kuka-20% wesithombe.

3. Lungakanani ulwazi okufanele ngilufake?

Umbuzo wangempela uwukuthi: "Ingabe uhlanganisa ngokwanele?"

Sincoma ukuthi ufake ulwazi oluningi ngangokunokwenzeka engxenyeni ethi "Mayelana Nathi", kodwa hhayi ukubhala inoveli. Lokhu akugcini nje ngokwenza ibhizinisi lakho lezobuciko libukeke liwuchwepheshe futhi lihlelekile, kodwa liphinde libonise abangaba abathengi obenzele umzamo wokwenza ibhizinisi lakho liphumelele.

Ukwengeza incazelo emfushane noma inhloso yakho njengeciko kuvumela abalandeli ukuthi baxhumane, futhi okuhlanganisa iwebhusayithi yakho nolunye ulwazi lokuxhumana lubavumela ukuthi bathinte uma benentshisekelo yokubuka noma ukuthenga ubuciko bakho. Ungakwazi ngisho nokuvumela amawebhusayithi amaningi ngesikhathi esisodwa, ngakho-ke zizwe ukhululekile ukuxhuma kuwebhusayithi yakho yomuntu siqu, ibhulogi, kanye nekhasi lengobo yomlando yobuciko basesidlangalaleni.

Shayela abantu kuwebhusayithi yakho ukuze bathengise ubuciko bakho ngokungeza njalo isixhumanisi lapho ubuciko bakho butholakala khona kumagama-ncazo wesithombe sakho. Ungakwazi futhi ukwengeza inkinobho yokubizela esenzweni phezulu ekhasini lakho le-Facebook ukuze uqondise abantu kusayithi yeciko lakho. Vele uchofoze okuthi "Dala ukubizelwa esenzweni" etholakala eduze kwenkinobho ethi "Thanda" phezulu ekhasini bese ulandela imiyalelo.

Ungakhetha umbhalo wenkinobho ezinkethweni ezimbalwa, okuhlanganisa okuthi "Funda Kabanzi" kanye "nokuthenga Manje". Ungaphinda ukhethe ikhasi lewebhusayithi inkinobho eqondisa kabusha abantu kulo uma ichofozwa.

4. Yini okufanele ngiyibhale?

Lapho abantu bekwazi ukuskrola kokuphakelayo kwabo kwe-Facebook kalula, udinga ukwenza isiqiniseko sokuthi ubamba ukunaka kwabo ngokushesha. I-Social Media Examiner ithi amagama amathathu noma amane okuqala kokuthunyelwe kwakho abalulekile ukuze unakwe.

Ithiphu enkulu okufanele uyikhumbule?

Ungakhangisi ngokweqile. Ngisho noma ungakufuni, kungakwenza ukhohlakele kakhulu. Ukuthumela kuphela izithombe zezinto zakho ezintsha nezintengo zazo cishe ngeke kusebenze ngendlela efanayo.

ubonisa kanjani abalandeli bakho lonke ibhizinisi lakho lobuciko - inqubo yakho, ugqozi lwakho, izihloko ezithakazelisayo ezihlobene nobuciko, impumelelo yakho nezinselele, kanye nempumelelo yozakwenu.

Liyini iphuzu?

Ibhizinisi lakho lezobuciko lihlukile, kanjalo nalabo abangase babe ngabathengi nabalandeli abavakashela ikhasi lakho le-Facebook. Qala ngalawa mathiphu ukuze uthole ukuthi yini esebenzela izithameli zakho ezithile.

Gxila ekutholeni isikhathi nosuku olulungile lokuthumela kubalandeli bakho, yiba nekhava eqinisa umkhiqizo wakho ohlanganisa ulwazi olwanele ukuze abalandeli bakho bakuthinte, futhi uthumele okuqukethwe okucindezelayo okubonisa zonke izici ezinhle zebhizinisi lakho lezobuciko. .

Ukwenza lezi zici ze-Facebook kungenye indlela enhle yokusiza ubuciko bakho baziwe.

Ufuna amathiphu engeziwe enkundla yezokuxhumana? Hlola futhi