Ngakho-ke, ufuna ukuba ngumgqugquzeli we-Instagram. Manje?

Kudingeka amathonya amangaki ukuze ushintshe isibani?

Ziningi kakhulu ongazilandela! 

Hhayi-ke, ihlaya elibi eceleni, ukuba ngumgqugquzeli kungaphezu nje kokuba nokumamatheka okuhle nokuba muhle. Ithonya liyibhizinisi elibalwe kakhulu. 

Ukwazi umhlaba wabagqugquzeli kungazuzisa ubukhona bakho benkundla yezokuxhumana, noma ngabe ufuna ukukhokhelwa ukuze uhlanganyele noma uphromothe okuqukethwe nemikhiqizo.

Ubani onethonya?

Ngo-2019, kungakhathaliseki ukuthi kungase kubonakale kungenzeki kanjani, ungaziphilisa ngokuba nothando, amasu, kanye nenhlanhla ezinkundleni zokuxhumana (ikakhulukazi i-Instagram). 

Abagqugquzeli ngabantu abathumela ezinkundleni zokuxhumana besebenzisa ukuvumela, ukubekwa kwemikhiqizo, kanye nobudlelwano bomkhiqizo. IN Ngasekuqaleni kwalo nyaka, izintatheli zibike ukuthi abagqugquzeli abancane abangebona osaziwayo bangahola phakathi kuka-$30,000 no-$100,000 ngonyaka. 

Yize ukusebenzisana kosaziwayo kungewona umqondo omusha, ukuvela komgqugquzeli "wendlela yokuphila" kusha. Laba abagqugquzeli empeleni bangamabhizinisi abo. Basebenzela ukukhombisa izimpilo zabo zansuku zonke ngezithombe namavidiyo ngendlela eheha futhi eheha umbukeli. 

Abathonya bangumzala wesibili wedijithali wezwi lomlomo. Amathonya ayasebenza ngoba ayiqiniso futhi ayabonakala, okusho ukuthi athembekile. Bangabantu bangempela abaphila impilo yabo evamile noma engavamile yansuku zonke futhi bakha ukuzethemba nokwethenjwa kwabalandeli.

Abalandeli bahlala bekhona, bayaxoxa, babeka amazwana, bathanda izithombe neziqeshana, bese bemodela noma bafunde ukuziphatha nemikhuba yabathonya. 

Abanye abagqugquzeli banomugqa wabo womkhiqizo. Abanye banikeza amakhodi okukhangisa kubasebenzisi abasha bezimpahla namasevisi ahlukahlukene. Abanye abagqugquzeli babonakala emicimbini (i-Met Gala yango-2019 ibihanjelwe abantu abaningi be-YouTube nabagqugquzeli) bese bethumela izinto ezimayelana nempilo yabo. 

Ithonya limayelana nokuba umuntu siqu kanye nokuba umuntu, kodwa ngokumaketha okuhlosiwe. Uma uzimaketha ngekhono ngebhrendi yakho futhi wenze imali ngesisekelo sabalandeli bakho, ungumuntu onethonya. 

Ingabe kulula ukuba umgqugquzeli?

Nakuba kungase kubonakale sengathi ukuba nethonya kulula... impendulo yalowo mbuzo? Akunjalo neze. 

Ukuze uthathwe "njenge-micro-influencer", kufanele okungenani ube nabalandeli abangu-3,000. Iningi labagqugquzeli be-Instagram abafisa ukungena bangena esigabeni sabathonya "nano" noma "micro". Malini unayo?

Ngaphezu kwama-95 izigidi izithombe ezithunyelwe ku-Instagram nsuku zonke zinzima ukugqama uma uzama ukuba ngumgqugquzeli. Abagqugquzeli abaningi kufanele bazame iminyaka ngaphambi kokuthi bathathwe ngabaxhasi futhi bathole ukwethembeka okwanele ukwenza noma iyiphi imali. 

Ukuphendula izinkulungwane zabantu abazama ukwenza imali ngabathonya kanye nezigidi zezithombe nokuthunyelwe okufanele kudlulwe, izitayela zokumaketha zamukela ukumaketha kwabanamandla. Kukhona nezinkampani ezimele abagqugquzeli, amaphrofayili athunyelwe afaka ohlwini abaxhasi besikhathi esidlule, izibalo zokusebenzisana, nezintengo ngokuthunyelwe ngakunye.

Uma ufuna ukuba yiciko elinethonya, qhubeka funda. Okubaluleke nakakhulu, uma ufuna ukufunda kubagqugquzeli ukuze ube nolwazi oluthe xaxa lwezokuxhumana, qhubeka ufunda!  

Ukusebenzisa i-Instagram Ngenhloso

Abathonya abantu, kahle, ithonya. Khohlwa... abathonya abanalo nje ithonya, bayalihlakulela. . 

Yini ofuna ukuyenza ngobukhona bakho ezinkundleni zokuxhumana? Cacisa izinjongo zakho zenkundla yezokuxhumana nezokumaketha. Sebenzisa i-Instagram ngobuhlakani. beka ezinye , bese uvumela i-Instagram ikusebenzele.

Ukukhetha uhlobo lwe-akhawunti

Ake siqale ngezisekelo. 

Unayo yiphi i-akhawunti? Ingabe uhlobo lwe-akhawunti yakho lufana nezidingo zebhizinisi lakho? 

Abanye abaculi banama-akhawunti e-Instagram obuciko kuphela futhi bagcina i-akhawunti yomuntu siqu ehlukile (noma abanayo!). Abanye abaculi baxuba okomuntu siqu kanye nochwepheshe kuma-akhawunti abo. Amanye amaciko asebenzisa i-akhawunti yebhizinisi. 

Ayikho indlela efanele yokuzethula ku-Instagram. Uhlobo ngalunye lwe-akhawunti lunobuhle nobubi balo, cabanga ukuthi iyiphi eyenza umqondo omkhulu kuwe. 

Futhi ngenxa kaNkulunkulu, yazisa i-akhawunti yakho!

Ukukhetha Indlela Yokuqukethwe

I-akhawunti othumela kuyo okuqukethwe okuhlobene nobuciko ithathwa njenge-akhawunti yomsebenzi. Uziveza njengengcweti yeciko. 

Izinzuzo zalolu hlobo lwe-akhawunti? Okuqukethwe kwakho kulula ukukudala. Wazi kahle ukuthi ubhala ngani (ubuciko, ukuthengisa, imicimbi, inqubo yakho). Abalandeli bakho nabo bangamakhasimende angaba khona, unezithameli ze-niche ezakhelwe ngaphakathi zabantu abathanda umsebenzi wakho nakuwe.

I-akhawunti enenhlanganisela yobuciko bakho nokuqukethwe komuntu siqu ikuvumela ukuthi uhlanganyele eduze nabalandeli bakho. Yize i-akhawunti yeciko kuphela iwumsebenzi oqinile, lolu hlobo lwe-akhawunti exubile lungazuzisa ibhizinisi lakho.

Khumbula abathonya. Bahlanganisa ukuphila kwabo kwansuku zonke nomsebenzi, ukubekwa komkhiqizo nokusekelwa. Ungakwazi ukuxhuma kalula emsebenzini wakho ngalolu hlobo lwe-akhawunti. Nokho, qiniseka ukuthi okuqukethwe kwakho okuthunyelwe kuhlangene. Khumbula ukuthi ukhombisa umsebenzi wakho, hhayi impilo yakho yomuntu siqu.

Uma unquma ukuhlanganisa okomuntu siqu kanye nochwepheshe, cabanga ngezici ezihlukahlukene ze-Instagram ezingakusiza ukuba uxazulule phakathi "kobunikazi" bakho ababili. Uma uthumela okuqukethwe okomuntu siqu ngokukhethekile futhi okungenzeka ukuthi okuyimfihlo, hlunga "abangane abaseduze" lapho uthumela. . 

Ungathola futhi i-akhawunti yomuntu siqu ku-akhawunti yebhizinisi eqinile. Thumela ngezikhathi mayelana nokuthi yini ebalulekile kuwe. Yabelana nge-backstory engxenyeni yomsebenzi wakho wobuciko, noma gqamisa izinto ozikhathalelayo ezihlobene nobuciko bakho.

Ukusebenzisa i-akhawunti yebhizinisi

Uma ungakayisebenzisi, vula i-akhawunti yakho ye-Instagram ibe yi-akhawunti yebhizinisi!

Ukusebenzisa i-akhawunti yebhizinisi kukuvumela ukuthi ubuke izibalo, udale izikhangiso, wengeze "inkinobho yokuxhumana" futhi, uma uthola abalandeli abangaphezu kuka-10,000, dala izixhumanisi ezibukhoma ezindabeni ukuze zikusize uthole amakhasimende amaningi kuwebhusayithi yakho noma .

Uma ufuna ukuzethula njengomuntu onethonya noma uzakwethu womkhiqizo, iphrofayela yebhizinisi izokuvumela ukuthi ubonise idatha yakho yokuzibandakanya futhi ufakazele ukuthi "ungumgqugquzeli".

Ngezibalo ze-akhawunti yebhizinisi, ungabona ukufinyelela kwakho, ukuthi abantu bathole kanjani i-akhawunti yakho (ngama-hashtag, kusukela kuphrofayela yakho, njll.), kanye nenani lokuthandwa, ukwabelana, okonga, namazwana. 

Ukudala I-Bio Yakho nokuthi Kungani Kubalulekile

I-bio yakho ku-akhawunti yakho ye-Instagram ifana nekhadi lebhizinisi, futhi kufanele ilethe imininingwane enamandla ngokushesha futhi kube lula ukuyifunda. 

Lena indawo lapho ungakwazi ukuzethula kafushane, wengeze isixhumanisi kuwebhusayithi noma othintana naye, futhi unikeze ukuqonda ngebhrendi yakho nobuhle. I-Instagram ivumela izinhlamvu ezifika ku-150 ze-bio. Okungcono kakhulu, umusho wombhalo. 

Ngakho, yehlela ebhizinisini. Sicela ufake igama lakho, okwenzayo, imininingwane yakho yokuxhumana, negalari/okunye ukuhlotshaniswa kwakho. Kugcine kulula, kodwa kwenze kukufanele. Ungesabi ukwengeza ingxenye yomuntu siqu kumlando wakho, mhlawumbe wengeze i-emoji - thatha ipheshana elivela kwabathonya futhi ukhumbule ukuthi ubuntu kanye nokuthinta komuntu ibhizinisi nokuzibandakanya. 

Ithonya kwezobuciko

Ngakho-ke siyazi ukuthi kunenqwaba yabagqugquzeli laphaya abathengisa okokuthambisa ubuso, ukuphuza okuxhaswe yi-paleo, i-keto, noma i-alkaline shakes. Kodwa libukeka kanjani ithonya emhlabeni wobuciko?

Kunabadlali abaningana abakhulu esigcawini sobuciko abakwazile ukuduma, njenge-MET curator. .

Yebo, kukhona amagalari anabalandeli abaningi ngisho nama-akhawunti abathanda igalari afana nawo , esiqoqe ababhalisile abangaphezu kuka-94 ngokuvakashela imibukiso yobuciko emhlabeni wonke nokuthumela izingxoxo namaciko. 

Ubukeka kanjani umculi wangempela nomuntu onethonya? 

Uzonquma! Uyiciko. Nguwe ocabanga ukuthi ungangeza kanjani ukumaketha kwabathonya ohlwini lwakho. Ngabe ubambiswano noma ukubambisana kungakusiza kanjani kangcono? 

Abaculi abasezingeni eliphezulu bavamise ukusebenzisana nemikhiqizo ukuze basebenzisane emigqeni eyahlukene yemikhiqizo bese bethumela mayelana nolayini wabo kanye nenkampani eyisambulela. uyiciko elibonakalayo elihlangana nomkhiqizo we-Uniqlo ukuze bakhe ubuciko be-pop nezingubo eziphefumulelwe zekhathuni. 

Nokho, awudingi ulayini wezingubo ukuze wenze umthelela. 

Ukumaketha kwamaciko kungase kube kuncane njengokuhlanganyela namabhizinisi endawo, ukuklama ulayini wamalebula noma amaphosta ophiko lwendawo yotshwala, noma ukukhangisa ngokuphambana kobusuku bestudiyo esivulekile sesifunda sobuciko. 

Cabanga nge-influencer marketing kabanzi.

Ungenza noma iyiphi ikhomishini ibe ukukhangisa okunamandla uma uthola isivumelwano sokuphromotha nomqashi wakho futhi uthumele ukuze uthuthukise ibhizinisi/umkhiqizo wabo kanye nowakho.

Ukwamukela isimo sengqondo sokuthonya

Sebenzisa isimo sengqondo sokuthonya futhi uqale kancane ngokuzithuthukisa, ukhulume nabangase basekele, futhi uqhubeke nokuzithuthukisa wena nomsebenzi wakho.

Khumbula ukuthi impumelelo yakho eku-inthanethi nayo incike emizamweni yakho yokungaxhunyiwe ku-inthanethi. nabantu ofuna ukuhlanganyela nabo. 

Cabanga ngabantu obathandayo futhi ofuna ukusebenza nabo. Balandele ku-Instagram. Khulisa abathandi bobuciko ku-inthanethi futhi ubazise ukuthi uyawuthanda umsebenzi wabo!

Uyafuna ukusebenza nomphakeli noma uzimele? Maka futhi ukhulume ngazo lapho usebenzisa imikhiqizo yazo. Lokhu kungaba nganoma yisiphi isikhathi lapho usebenzisa izinto zobuciko noma izinto ozithanda kakhulu, uya kugalari entsha, noma ufunda isihloko sebhulogi oyithandayo (izimpahla zobuciko, amagalari, noma amabhulogi obuciko). 

Ukuziphromotha nokwakha ubudlelwano kungaba umzamo olula njengokuqinisekisa ukumaka wonke amanye amaciko embukisweni weqembu endabeni noma ekushicilelweni. Lawa maciko (uma ehlakaniphile) angaphinda athumele noma afake indaba yakho endabeni yawo. 

I-Violetta! Ithonya!

Usanda kufinyelela izethameli ezintsha zabantu. Izithameli esezivele zithanda ubuciko futhi okungenzeka zithande owakho. 

Ufuna ezinye izindlela zokwenza imali ngobuciko bakho ku-Instagram? .