Iciko lingayithola kanjani iholo elijwayelekile neliqagelekayo?

Kwabaningi, ukuthola imali engashintshi njengengcweti kubonakala kuwumgomo ongenakufinyeleleka, ongenakufinyeleleka. Ungase ucabange ukuthi ngingayithola kanjani imali evamile futhi ebikezelwayo uma kuthatha isikhathi eside ukudala, ukukhuthaza nokuthengisa ubuciko bami? Kulula kakhulu kunalokho ocabanga ngakho futhi akudingi ukuthengiswa kobuciko kwanyanga zonke kwama-$5,000.

Unentshisekelo? Kunjalo nathi, yingakho sixoxe nomsunguli ohlakaniphile we-Creative Web Biz u-Yamil Yemunia. U-Yamile waqala ngo-2010 ukusiza abaculi asebenza nabo ukuqeda inganekwane yabaculi ababulawa indlala futhi babe osomabhizinisi abaphumelelayo bokusungula. Impendulo yakhe ehlakaniphile nelula yalo mbuzo ocindezelayo iwukudala isevisi yokubhalisela ibhizinisi lakho lobuciko. Funda ukuze uthole okwengeziwe ngalo mbono okhaliphile!

KUNGANI UKUBHALISWA KUNGUMBONO OMUHLE WABACULI?

Umbono wokubhalisa umdala ngempela, kodwa abekho abaculi abaningi abawunikezayo okwamanje. Umqondo wesevisi yokubhalisa uvela ebulungwini bejimu, i-Netflix, amamagazini, njll. Amaciko asebenzisa le modeli yokubhaliselwe athola ukuthula kwengqondo ngoba azokwazi kahle ukuthi iyiphi imali engenayo ebikezelwayo azoyithola inyanga ngayinye. Isibonelo, uzokwazi ukuthi uzothola u-$2,500 noma u-$8,000 ngenyanga kusukela kokubhaliselwe. Ungabe usugxila kubuciko bakho futhi ungakhathazeki ngokuthengisa kwakho okulandelayo.

ABACULI BAKUSETHA KANJANI UKUBHALISA?

Kunamawebhusayithi enza ngendlela oyifisayo izinsiza zokubhaliselwe eziqondene ngqo namaciko. Vele udale ikhasi lakho kusayithi uthanda futhi uthumele amakhasimende akho lapho. Ungakha ama-tiers ahlukene njenge-$5, $100, noma i-$300 ngenyanga. Bese unikeza ababhalisile bakho okuthile ukuze uthole imali yabo nyanga zonke. Uma ungathanda ukuthi ikhasi lokubhalisa lokubhalisa lisingathwe kuwebhusayithi yakho, ungashumeka ikhodi ukuze ube nenkinobho yokubhalisa okubhaliselwe.

ULIDINGA KANJANI IZINGA LOKUBHALISA?

Yiba okungenani nezinketho ezintathu zamaleveli. Nginikeza u-$1, u-$10, no-$100 ngenyanga, noma u-$5, u-$100, noma u-$300 ngenyanga. Izazi zokusebenza kwengqondo ziye zafakazela ukuthi ukunikeza izinqumo ezintathu kuyindlela engcono kakhulu, njengoba abantu bathanda ukukhetha futhi bavame ukukhetha izinga eliphakathi. Qiniseka ukuthi uyakhangisa futhi ubonisa wonke amazinga ngokushesha nje lapho uqala. Chaza futhi ukuthi yiziphi izinto eziza nezinga ngalinye. Ungaqali ngezinga eliphansi kuqala bese wengeza amanye amaleveli kamuva. Futhi khumbula ukuthi cishe uzothola okubhaliselwe okwengeziwe kweleveli ephansi. Kodwa uma uthola okubhaliselwe okuyikhulu kwe-$1, kuseyi-$100.

IMIPHI IMIKHIQIZO ONGAYITHUMELA KWABABHALISILE?

Izinto ozithumelayo kufanele ziqhubeke. Thola ukuthi singakanani isikhathi, amandla, nemali oyidingayo ukuze utshale emikhiqizweni oyidalayo ukuze uhambisane nesidingo. Futhi qiniseka ukuthi ama-elementi akho ayakala. Izinhlelo zokusebenza ezilandekayo zinhle ngoba kulula kakhulu ukukala. Uvele udale futhi ulayishe isithombe kanye. Akumele futhi ukhathazeke ngokumosha isikhathi ngokwenza izinto ezengeziwe noma ukuhambisa noma yini. Ungahlinzeka abasebenzisi bezinga eliphansi ngokulandwa kwezithombe zedeskithophu yabo noma isikrini se-splash. Izinga eliphakathi lalingathola iphrinta elizolenga odongeni noma linikeze njengesipho. Izinga eliphakeme kakhulu lingathola uphawu lobuciko. Umphakathi wakho wababhalisile ungaphinda ukhethe ukuphrinta kuwo wonke umsebenzi owenzile kule nyanga. Eminye imibono kungaba ukwenza ividiyo yokuthi wenza ubuciko bakho, noma okokufundisa abanye abaculi abakulandelayo. Ungakwazi futhi ukusingatha amakholi wevidiyo yeqembu njalo ngenyanga noma ama-webinars futhi ucele umphakathi wakho ukuthi uthumele imibuzo ofuna iphendulwe. Ungabhalisa njalo ngekota futhi wenze ibhokisi lokumangala elinamaphrinti amaningi noma into enomklamo wakho, njengenkomishi noma ikhalenda. Ungasebenzisa i-Printful, i-RedBubble, nokuningi ukuze udale imikhiqizo ebonisa ubuciko bakho, bese uyiletha ekhaya lakho futhi uyithumele kabusha ukusuka lapho (lokhu kuvame ukwehliswa) noma uhlole izinketho zasendaweni. Kunezinketho eziningi ezizuzisa abalandeli bakho.

YILUPHI UHLELO OKUMELE ULUSEBENZISE ENKONZWENI YOKUBHALISA?

Ngikhetha ngoba i-Gumroad ihlala kuwebhusayithi yakho futhi ungakwazi ukwengeza inkinobho. Ngingumuntu othanda ukulawula futhi nginolwazi lobuchwepheshe ukuze ngilungeze kuwebhusayithi yami. Nokho, uma ungaphansi kwe-tech-savvy, lena inketho enhle. I-Patreon isivele inomphakathi osunguliwe wabantu abalungele ukusekela abanye. Okubi ukuthi awunakho ukulawula okugcwele ekhasini lakho le-Patreon futhi awukwazi ukulenza ngendlela oyifisayo. Kodwa lokhu kungase kube inani elincane lokukhokha ukuze kube lula. Uma usebenzisa isayithi le-WordPress, ungasebenzisa ukubhalisa. Zonke lezi zinhlelo zilula kakhulu kunokwamukela amasheke ngokuqondile kwababhalisile. Amawebhusayithi anensizakalo yamakhasimende enhle kakhulu kanye nezifundo zokukusiza ukusetha isevisi. Udinga ukuba yi-tech savvy, kodwa kulula kakhulu ukuyifunda.

YIZIPHI IZINDLEKO ZOHLELO OKUMELE UYAZI?

I-Patreon ne-Gumroad basebenza nge-PayPal kanye nawo wonke amakhadi amakhulu esikweletu. Izimali ezincane ezihlobene ne-Patreon zibaliwe. I-Gumroad ithatha u-5% kanye no-25 cent kukho konke okuthengiswayo futhi ungafunda kabanzi ngakho. Womabili amasayithi anakekela inqubo yokukhokha, ngakho-ke ungahlala futhi ulinde imali yakho.

KUTHIWANI NGEZINDLEKO ZOKUTHUMELA?

Ngincoma ukuthi unikeze ababhalisile bakho ukuthunyelwa kwamahhala ngokufaka izindleko zokuthumela enanini lokubhalisa. Umqondo wokuthunyelwa kwamahhala uyathandeka futhi wenza izinkokhelo zibe lula kakhulu. Ungasebenzisa ukufaka ama-oda wamakhasimende akho futhi azowathumelela amaphrinti. Uma wena nozakwenu weciko (wasendaweni) ninezinto ezibhaliselwe ozithumela njalo, ungazithumela ndawonye ebhokisini elifanayo. Ngale ndlela ungonga ezindlekweni zokuthumela futhi uhlanganise uhlu lwakho ukuze ufinyelele abantu abaningi.

UYAYIKHATHAZA KANJANI INKONZO YAKHO YOKUBHALISA?

Ungaphromotha isevisi yakho yokubhalisa ngendlela efanayo ophromotha ngayo yonke imisebenzi yakho yobuciko. Ngiphakamisa ukuthi kuhlanganiswe uhlelo lokumaketha ukuze ukwazi ukusabalalisa igama ngamasu. Ungaphromotha insizakalo yakho yokubhalisa ezinkundleni zokuxhumana, okuhlanganisa i-Facebook (ikhasi lakho siqu namaqembu abathengi bobuciko), i-Pinterest, ne-Twitter. Ungakwazi futhi ukuhlanganyela nabanye abaculi ababhalisile futhi niphromothe omunye nomunye. Ungakwazi futhi ukusabalalisa ulwazi ohlwini lwakho lwe-imeyili. Uhlu lwakho lwe-imeyili luyindlela enhle yokuthola ababhalisile njengoba sebevele benentshisekelo yokuthola izibuyekezo ezivela kuwe. Abantu abaningi bathumela izincwadi zezindaba zamaholide kubangani nomndeni, abavame ukukujabulela ukukusekela kanye nebhizinisi lakho lobuciko. Incwadi yezindaba yamaholide iyithuba elihle lokwabelana ngesevisi yakho yokubhalisele nabantu abakukhathalelayo.

IZIBONELO ZABACULI ABASEBENZISA IZINKONZO ZOKUBHALISA:

Ngabe ufuna ukwazi okwengeziwe nge-Yamil?

U-Yamile Yemunya unamacebiso amangalisayo nakakhulu kuwebhusayithi yakhe kanye nasencwadini yakhe yezindaba. Bheka okuthunyelwe kwebhulogi okufundisayo, bhalisela ukubonisana okubalulekile, joyina umphakathi we-CWB, futhi uhlole isifundo sakhe samahhala sokuphahlazeka kokuthi. Ukudala imali ejwayelekile futhi ebikezelwayo kuyisifundo sesifundo futhi uzofuna ukuhlala kuze kube sekupheleni! Ungamlandela futhi.