Ukuthengisela ubuciko ku-inthanethi?

Ngo-2014, ukuthengiswa kobuciko ku-inthanethi kwabalelwa ku-6% wesamba esithengisiwe somhlaba wonke. Futhi imakethe yobuciko eku-inthanethi iya ngokuba namandla. Eminyakeni embalwa edlule, abantu bathele izigidi zamadola ekuthengisweni kobuciko ku-inthanethi, okuhlanganisa no-Damien Hirst. Ukuthengisa ubuciko ku-inthanethi kungaba yithuba elihle.

QAPHELA: Imakethe yezobuciko eku-inthanethi ikhule ngo-2015 futhi izoqhubeka nokukhula.

Nokho, njengaso sonke isinyathelo somsebenzi wakho wobuciko, kubalulekile ukugcina isinyathelo ngasinye engqondweni futhi ucabangele ukuthi ukuthengisa ubuciko ku-inthanethi kukulungele yini. Nazi izinto ezimbalwa ezinhle nezimbi zokujoyina igalari eku-inthanethi:  

I-PROS

1. Nweba ukufinyelela kwakho

Uma kuziwa ekuthengisweni kobuciko ku-inthanethi, umhlaba usesandleni sakho. Ungaxhumana nabantu bakwamanye amazwe nakwamanye amazwe. Ngaphezu kwalokho, ungafinyelela izethameli ezihluke ngokuphelele. Indawo yemakethe eku-inthanethi ivumela abathengi abavame ukuzizwa bengakhululekile endaweni esabisayo yegalari ukuthi bathole ubuciko. Manje abathengi bangaqoqa iqoqo kusukela ekunethezekeni kwekhaya labo. Leli yithuba lakho lokukhulisa iqembu labathengi bezobuciko elalingakaze lisetshenziswe - elilungele wena kanye nemakethe yezobuciko yonkana.

2. Vumela omunye umuntu enze ukumaketha

Ukuthengisa ubuciko kuwebhusayithi yakho kudinga ukuphithizela kwansuku zonke. Udinga ukuthuthukisa umsebenzi wakho wakamuva ku-Facebook naku-Twitter. Udinga ukudala ibhulogi noma ulondoloze i-newsletter ukuze ugcine abathengi abangaba nentshisekelo. Amanye amagalari obuciko aku-inthanethi atshala izigidi zamadola ukuze ashayele ithrafikhi emsebenzini wakho. Yiqiniso, ngokuvamile bamelela izinkulungwane zamaciko. Kodwa iwebhusayithi ephumelelayo ingethula umsebenzi wakho kubathengi abanentshisekelo ngaphandle kokuthi uphakamise umunwe.

3. Khulisa iholo lakho

Asivume, ukuziphilisa njengeciko akuwona umsebenzi olula. Ngisho namaciko angomakadebona akuthola kunzima ukugcina iholo eliqinile inyanga nenyanga. Ukuthengisa kabusha umsebenzi wakho ku-inthanethi kungakhuphula iholo lakho. Ikhomishini kugalari ye-inthanethi ngokuvamile iphansi kakhulu kunegalari evamile. Ingahluka kusuka ku-1-5% ezingeni eliphansi kuya ku-10% ezingeni eliphezulu. Amawebhusayithi angakwenza lokhu ngoba ane-overhead ephansi. Nokho, uma njengamanje uthengisa ubuciko bakho ngokusebenzisa amagalari, ungawabukeli phansi intengo yawo. Kubaluleke kakhulu ukugcina ubuhlobo obuhle nalabo abakusiza ukuthengisa ubuciko bakho.

CONS

1. Misa ukuxhumana komuntu siqu

Lapho uthengisa ukuthengisa endaweni yemakethe eku-inthanethi, ngeke ube nethuba lokwakha ukuxhumana komuntu siqu nabathengi. Iwebhusayithi icubungula ukuthengiselana kanye nokuthunyelwa ngokujwayelekile. Ukusebenzisana phakathi kwakho nomthengi kukhawulelwe, uma kukhona. Ukuthuthukisa ubudlelwano nabathengi kuyindlela yokubaguqula babe abathengi abajwayelekile nabaqoqi. Ngo-2013, kwashiwo ukuthi u-79% wabantu abakhethe ukungazithengi ubuciko nge-inthanethi bathi yingoba bebengakwazi ukuzihlolela lo buciko mathupha. igcizelela ukubaluleka kokubamba iqhaza emidlalweni ebukhoma kuyo.

2. Ukulahlekelwa ngentengo ephansi

Abathengi abaningi balindele amanani aphansi ku-inthanethi. Ngokusho kochwepheshe bemboni, ubuciko be-inthanethi buthengiswa ngesilinganiso sama-$300 kuya ku-$1200. Ukuthengisa okungaphezu kuka-$2000 - $3000 akuvamile. Abathengi abaningi abaku-inthanethi abanandaba nobuqiniso. Bayajabula ukuthenga umbhalo uma bethanda. Nakuba amaphrinti ekhanvasi anezinombolo angase athole inani, ngeke abe yigugu njengowomsebenzi wangempela. Nokho, ungakwazi ukukhulisa amanani akho ngokuhamba kwesikhathi ngokwakha igama elihle. Khona-ke uzoba nesisekelo sabathengi nabaqoqi abathanda umsebenzi wakho futhi bahloniphe umkhiqizo wakho.

3. Sebenzela ukugqama

Kunezinto eziningi ongazijuqula ukuze uthole abantu abalungile ukuthi bathole ubuciko bakho. Qiniseka ukuthi ucwaninga imakethe ye-inthanethi ehamba phambili kuwe. Njengoba igalari ingenalo ithimba labadayisi lokuphendula imibuzo evela kubathengi abaku-inthanethi, qiniseka ukuthi wonke umsebenzi wakho wobuciko usesikhathini futhi ulungile. Gcina ikhasi lakho lokuthengisa lisesimweni esiphezulu ngezithombe zekhwalithi zomsebenzi wakho. Ungase udinge ukuqasha umthwebuli wezithombe uma ungenayo imishini efanele. Uzodinga futhi ukuchitha isikhathi ubhala ikhasi lakho lokuthengisa ukuze ugqamise izinzuzo zobuciko bakho kwabangase babe abathengi. Futhi cabanga ukusiza abathengi abaku-inthanethi ukuthi bakuthole.

Ingabe kufanele uthengise ubuciko bakho ku-inthanethi?

Ngaphandle kobubi, ukuthengisa ubuciko ku-inthanethi kungaba indlela enhle yokwandisa ukuchayeka kwakho, ukonga isikhathi sokumaketha, nokwenza imali eyengeziwe. Nguwe kuphela onganquma ukuthi kuyafaneleka yini. Uma unquma ukuthengisa ubuciko bakho ku-inthanethi, unezindawo ezinhle ongazihlola.