I-Live Tinted Founder u-Deepika Mutyala Uchaza Kabusha Ubuhle Babantu Abanemibala

Ezinsukwini zamanje, ungakwazi ukuphenya cishe yonke imagazini yobuhle noma yemfashini futhi ubone zonke izinhlobo zabantu ezisakazeke emakhasini. Kodwa emuva ekuqaleni kwawo-2000, lapho Deepika Mutyala ngikhulela eHouston, eTexas, kwakungenjalo. Kodwa-ke, esikhundleni sokukhala ngokumelelwa okuncane, waqala ukuhambisa amasondo ukuze aguqule ukulandisa kwakhe namanye amantombazane angama-swarthy emhlabeni jikelele. 

Eqala umsebenzi wakhe embonini yobuhle, wathumela imiyalelo yevidiyo Kanjani umbala ofanele one-lipstick ebomvu futhi ngokushesha yazuza ukubukwa okuyizigidi. Le vidiyo ibe yisisusa somsebenzi wakhe yenza ubuhle bufinyeleleke kalula kubantu bemibala, okwaholela ekutheni kwethulwe ngokushesha Live toning. 

Yaqala nini ubuhle obuhlanganisayo Kusukela lapho, umkhandlu womphakathi usuguquke waba uhlobo oluwine imiklomelo yezimonyo ne-skincare ngaphandle kwenhloso yokwehlisa ijubane. Muva nje sibe nethuba lokukhuluma noMutyala njengoba elungiselela ukunweba i-Live Tinted ibe isigaba esisha sokunakekelwa kwesikhumba ngonyaka ozayo. Ngezansi, wabelana ngendlela isiko lakhe elilolonge ngayo zonke izici zomkhiqizo nokuthi yiziphi izinyathelo acabanga ukuthi imboni yobuhle idinga ukuzithatha ukuze ibandakanyeke nakakhulu.

Empeleni, ingabe ividiyo yakho eyigciwane ikuholele ekutheni udale umphakathi oTinted obukhoma?

Yebo futhi cha. Ngingathi ividiyo yami eyigciwane yiyona eyaqala uhambo lwami njengomgqugquzeli, kodwa ukudala i-Live Tinted njengenkundla yomphakathi empeleni kwakuwumphumela womsebenzi wami wonke embonini yobuhle. Ukuqala ohlangothini lwezinkampani ngase ngiba umgqugquzeli, ngabona ngempela ukuthi yayingekho indawo emaphakathi lapho abantu ababengeza khona bazoxoxa ngezihloko ezingavumelekile embonini - izinto ezinjengokufaka imibala nezinwele zobuso, isibonelo. Ngicabanga ukuthi izintambo ezinjengalezi zisezingeni eliphezulu manje, kodwa bekungu-2017 lapho ngingazizwa sengathi ayinandaba. Ngakho ukwethula i-Live Tinted njengenkundla yomphakathi kwakubaluleke kakhulu kimi. Manje sesiyiguqule yaba umphakathi kanye nomkhiqizo ozizwa upholile kakhulu. 

Ingabe inhloso kwasekuqaleni ukwenza lo mphakathi ube ibhrendi yobuhle egcwele?

Lapho ngineminyaka engu-16 ubudala, ngangihlala eHouston, eTexas futhi ngangihlale ngitshela abazali bami ukuthi ngizosungula owami umkhiqizo wezimonyo. Lesi sifiso savela ekutheni ngangihamba eziphasejini phakathi kwezindawo zokucwala izinwele futhi angibonanga muntu ofana nami, futhi angikaze ngibone noma yimiphi imikhiqizo engangisebenzela. Ngangihlale ngizitshela ukuthi ngizokushintsha lokho. Ngakho-ke zonke izinyathelo zomsebenzi wami zangiholela kulesi sikhathi. Iqiniso lokuthi konke lokhu kuyenzeka liyi-surreal futhi iphupho liyafezeka ngokuqinisekile.

Kwakuyini ugqozi ngemuva kwegama elithi Live Tinted?

Ngesikhathi ngikhula, ngangihlale ngicabanga ukuthi ngizoqamba igama lami lobuhle ngokuthi "ubuhle obujulile" - umdlalo osegameni lami - kodwa futhi ngoba ngangifuna laziwe ngokujula kwesikhumba ukuze uhlobo lumayelana nathi [ abantu abanesikhumba esijulile]. Kodwa ngangingafuni ngempela ukuthi lolu hlobo lukhulume ngami, futhi ukusebenzisa igama elithi "deep" kwazizwa ngaleyo ndlela.

Bengihlangabezana naso sonke lesi sambulo futhi ngangazi ukuthi ngifuna umkhiqizo uhlanganiswe. Ngakho-ke ngizwe sengathi igama elithi tinted lisihlanganisa ngempela ngoba sonke sinamathoni esikhumba futhi bengifuna ukujwayeza ukujula kwamathoni esikhumba njengengxenye yendaba enkulu. Ngicabanga ukuthi "i-tinted ephilayo" ifana ne-mantra: ngokuhlala ku-tinted, uphila ngempela futhi wamukele ithoni yesikhumba sakho kanye ne-undertones yakho; futhi baziqhenye ngobubona namasiko abo. 

Kunini lapho unqume khona ukuqala ukudala imikhiqizo ngemuva kokwethula isayithi lomphakathi?

Nokho, ezinsukwini zokuqala zenkundla yomphakathi, senza inhlolovo futhi sabuza imibuzo ukuze sazi amalungu omphakathi futhi siqonde ukuthi yini abafuna ukuyibona kithi. Enye yezinhlolo-vo esazenza yayiwukuthi: “Yini ebaluleke kakhulu kuwe emkhakheni wobuhle?” Inani elikhulu labantu lithe inkinga yabo yokuqala yobuhle i-hyperpigmentation nemibuthano emnyama. Ngakho-ke, niyazi, ividiyo yami yokulungisa umbala wombuthano omnyama yahamba phambili ngo-2015 futhi sabuza lo mbuzo ekuqaleni kuka-2018; ngakho eminyakeni emithathu kamuva abantu babesabhekene nenkinga efanayo. Eminyakeni emithathu kamuva, ngacabanga ukuthi imboni isilungise inkambo futhi yasilungisa isimo. Ukuzwa lokhu kulo mphakathi othembekile wabantu bebala kuvele kwangenza ngazizwa sengathi sidinga ukuthola isisombululo. Ngena I-HueStickeyethulwe ngo-2019.

Buka lokhu okuthunyelwe ku-Instagram

Okuthunyelwe okwabiwe ngu-LIVE TINTED (@livetinted)

Ngicabanga ukuthi into ehlakaniphe kakhulu esiyenzile ukuthatha izifundo empilweni yami njengomuntu onethonya futhi ngisebenze embonini futhi ngibone ukuthi ukulungisa umbala kuyithuluzi elilungele amaciko. Siyenze yathandeka kubathengi ngokuyenza i-multistick yansuku zonke, kodwa ibe ngamathunzi ahlola ukulungiswa kombala. Kubaluleke kakhulu kimina ukuba ibhrendi emele ukuqanjwa kabusha, ngoba nje ngibe kulo mkhakha isikhathi eside. Ngifuna kube wuphawu oluphelelwe yisikhathi oluzodlula mina. Ngakho-ke sithatha isikhathi sethu sakha imikhiqizo yekhwalithi umphakathi wethu oziqhenya ngayo. 

Phakathi neminyaka emibili, i-Live Tinted yathengwa ngu-Ulta - kwakusho ukuthini kuwena ukuba wuphawu lokuqala lwase-South Asia oludayiswa lapho?

Kwakusho umhlaba wonke, futhi kusazwakala njengomzuzu othi "pinch me". Ngiyaziqhenya ngokuthi lokhu singakwenza emphakathini waseNingizimu Asia, kodwa futhi ngethemba ukuthi angiyena owokugcina. Ngithemba ukuthi lesi yisiqalo nje kwamanye ama-brand amaningi ngoba sidinga ukukwenza lokhu ngokwejwayelekile. Kimi, imayelana nokujwayela isikhumba esinombala ogqamile nokwenza yonke intombazane e-swarthy izibone isesimweni. Ngakho-ke, ukusebenza esitolo esikhulu sezimonyo kubonakala kuyindlela efanele yokuqhubeka nomsebenzi wethu. 

Isiko lakho liba nomthelela kanjani ezinqumweni ozenzayo mayelana ne-Live Tinted?

Idlala indima kuzo zonke izinqumo engizenzayo, kusukela ekuqasheni, ekuqoqweni kwezimali nasezinqumweni zabatshalizimali, kuya ekuthuthukiseni umkhiqizo wethu. Ngizama njalo ukuthola izindlela zokufaka isiko lami. Lapho sethula umbala wamajikijolo ogqamile, ocebile we-HueStick, sawubiza ngokuthi "mahhala" ngoba ngokokuqala ngqa, ngazizwa ngikhululekile ukugqoka umbala ogqamile ethoni yesikhumba sami. Siwugubhe nge-Holi, umkhosi wemibala ngesiko lami. 

Angifuni ukuvele ngibe wumkhiqizo ongenandaba nomphakathi. Ngale ndlela uzobona ukuthi yonke imininingwane emincane yemikhiqizo yethu ivela kusiko lami. Isibonelo, ukupakisha kwethu kuyithusi. Lo mbala awusetshenziswa kakhulu emasikweni aseNingizimu Asia kuphela, kodwa nakwamanye amasiko amaningi. Ngiwuthanda kakhulu umbono wokuhlanganisa abantu bamasiko ahlukene ngobuhle. Lokho kungumgomo wami ngempela ngalolu phawu ukuthi kuyo yonke imininingwane ubona ucezu lwalapho uvela khona.

Ngitshele ngomkhiqizo wakho wakamuva, i-HueGuard.

I-HueGuard iyi-mineral SPF primer kanye ne-moisturizer engashiyi insalela emhlophe esikhumbeni. Kusithathe isikhathi eside kakhulu ukuthola le fomula lapho ikhona. Inomthunzi omuhle we-marigold, ngoba kusukela ekuqaleni ngangingafuni ukuthi senze umuzwa wokusabalalisa ubumhlophe esikhumbeni sethu, ngoba yilokhu esiye satshelwa ukuthi konke ukuphila kwethu kwakubhekwa njengento enhle. Ngakho-ke ngiyaziqhenya ngempela ngemininingwane emincane ukuthi iqala njengomthunzi wezinzipho bese ihlangana ngaphandle komthungo esikhumbeni sakho. 

Ubenohlu lokulinda lwabantu abangu-10,000 ngisho nangaphambi kokuthi sethule umkhiqizo ngenxa yokuthi sakha i-hype. Besazi ukuthi umphakathi wethu uzowuthanda ngoba nathi besiwubheke ngabomvu. Besilinde ukuthi inkampani iqhamuke ne-SPF ukuze sikwazi ukubhekana nezinkinga ezithile ngathi. Ngizokutshela, abantu abaningi bangitshele ukuthi ngeke kusebenze - futhi esinye nje isikhumbuzo sokuhamba nomzwelo wakho ngoba bebengalungile. 

Buka lokhu okuthunyelwe ku-Instagram

Okuthunyelwe okwabiwe ngu-LIVE TINTED (@livetinted)

Uma usuka ku-Live Tinted isikhashana, ucabanga ukuthi kungani imboni yobuhle iphuze kangaka ukujwayela abantu bemibala?

Angicabangi ukuthi baphoqwe. Ngakho-ke uma ubona isidingo sivela engxenyeni eyodwa yebhizinisi lakho, uzoqhubeka nokudala ukuhlinzekwa kwaleso sidingo. Kuyaxaka ngempela, ngoba ungalindela kanjani ukuthi kube nesidingo uma ungenayo imikhiqizo eyakhelwe lezo babukeli? Uma ubheka amandla okuthenga abantu bebala, inani lamadola abalisebenzisayo likuzigidigidi. Ngakho-ke kuyadumaza ngempela ukuthi akazange aneliseke, kodwa ngesikhathi esifanayo nginethemba lalokho okuzayo esikhathini esizayo. Kuhle ngempela ukubona ukuthi zingaki izinguquko ezenzekile kule minyaka emihlanu edlule. Nginethemba nephupho (futhi ngicabanga ukuthi kuzofezeka) ukuthi kunesizukulwane sonke sabantu esingeke sibe nalezi zingxoxo. Lokhu kuyangijabulisa ngempela. Ngakho ngizama ukugxila kokuhle, kodwa ngeshwa kuthathe isikhathi eside.

Iyiphi impumelelo osanethemba lokuyibona kulo mkhakha?

Ukuhlukahluka kufanele kube kuwo wonke amazinga ebhizinisi. Ngeke kube yinto eyodwa emikhankasweni. Ngicabanga ukuthi lapho izinkampani eziningi zihlukanisa abasebenzi bazo, kulapho behlukanisa khona imibono yabo nendlela abacabanga ngayo nsuku zonke. Ngakho-ke mina ngokwami ​​ngicabanga ukuthi sinenhlanhla yokuba neqembu elihluke kakhulu, futhi kube usizo ngempela. Ngisho ukuthi akuzona izibalo eziphezulu, qasha ithalente elihlukile ukuze udale ukuhlukahluka kumkhiqizo wakho. Ngethemba ukuthi imikhiqizo eminingi iyawabona amandla alokhu esikhathini esizayo.

Isiphi iseluleko ongasinikeza labo abafuna ukuzakhela igama?

Kukhona osomabhizinisi abathola izikhala emakethe, kodwa akubona bonke abathola lezo zikhala ngokuhlangenwe nakho kwabo siqu. Ukuthola indawo emhlophe, okubuye kuxhumane nami ngokwezinga lomuntu siqu, kungisizile ukuba ngidlule ezinsukwini ezinzima ngempela zezamabhizinisi ngoba ngiyaqonda ukuthi lo mkhiqizo mkhulu kunami. Uma ungusomabhizinisi, i-roller coaster - ungaba nenani elincane ngosuku olulodwa onenani eliphezulu. Uma udala ibhrendi ngokusekelwe kunjongo yomuntu siqu futhi kunenhloso ngemuva kwayo, uzovuka nsuku zonke ngenxa yomsebenzi wakho. 

Okokugcina, iyiphi ithrendi yobuhle oyintandokazi yakho njengamanje?

Abantu abamukela izinto ebesivame ukucabangela amaphutha. Isibonelo, noma sinombala olungisa i-HueStick, kunezinsuku eziningi lapho nginyakazisa imibuthano yami emnyama. Ngicabanga ukuthi lapho sibona abantu abaningi benza lokhu, yilapho bezizwa beqiniseka futhi bekhululekile esikhumbeni sabo. Ngijabule kakhulu ukuthi namuhla ubuhle bubuye buphathwe ngokuvumelana nesimiso esithi "okuncane kungcono". 

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