I-Career Diaries: Umsunguli we-Saint Jane Beauty u-Casey Georgeson Waphayona kanjani i-CBD Beauty Space

U-Saint Jane Beauty uqhume endaweni yesigameko ngo-2019 ngomkhiqizo owodwa nje weqhawe: Iserum yobuhle kanokusho yenziwe kusuka ku-500 mg I-Spectrum CBD egcwele. Ngaleso sikhathi, i-CBD yayiyisithako esisha sobuhle futhi kwakusenemithetho eminingi ezungezile, kodwa umsunguli Casey Georgeson wayazi ukuthi idinga ukwethulwa ukunakekelwa kwesikhumba okunethezeka imakethe. Kungakapheli iminyaka emibili yethuliwe, iSaint Jane Beauty yathathwa nguSephora futhi yandisa iminikelo yayo ukuze ifake izinhlobonhlobo ze Imikhiqizo yokufakwa kwe-CBD, kuhlanganise nentsha yakhe Ukhilimu omuncu onamacembe. Sisanda kuba nethuba lokukhuluma no-Georgeson mayelana nempumelelo yomkhiqizo ebonakala isheshayo, kanye nezinye izingibe ezihilelekile ekubeni iphayona lobuhle le-CBD. Qhubeka ufunda ukuze ufunde inhlolokhono ephelele. 

Ngemuva kokuthuthukisa izinhlobo zobuhle ezimbalwa ezinkulu, yini ekwenze wahlehla wazakhela owakho? 

Ngaphambi kobuhle, ngaqala ukudala imikhiqizo emkhakheni wewayini. Ngo-2005, ngasebenza enkampanini enkulu, i-The Wine Group, lapho ngenza khona uhlobo olubizwa ngokuthi Izivini zamakhekhe. Lolu wuphawu lokuqala engake ngalwenza futhi selube yimpumelelo kakhulu. Ngemuva kwalokho ngaya esikoleni sebhizinisi futhi ngakhumbula ubuhle. Ngakho-ke ehlobo lika-2007, ngasebenza eSephora njengomfundi wabo wokuqala we-MBA. Kwakumangalisa nje - futhi ngangazi ukuthi yilokhu engifuna ukukwenza lapho ngiqeda. 

Ngemva kokuthweswa iziqu, ngasebenza e-Kendo naseSephora lapho engadala khona uMarc Jacobs [Ubuhle], u-Elizabeth noJames kanye noDisney beSephora. Bengilokhu ngithanda izinhlobo zokwakha, kodwa ngangazi ukuthi ukuba ngumsunguli kwakungenye into. Bekufanele kungifake kulo mhlaba lapho ngangingenaso isiqiniseko sokuthi ngikhululekile - ngangihlala ngithanda ukuba semqondweni nokuba nomunye umuntu axoxe indaba yomkhiqizo.

Ngake ngadlala ngomqondo wokuqala uhlobo lwami, kodwa ngangingenawo umqondo omuhle owawuzongikhuthaza ukuthi ngithathe lokho kugxuma kokukholwa ngingene emhlabeni womsunguli. Ngabe sengithola i-CBD futhi kungazelelwe kwaba umbono womkhiqizo ocace kunawo wonke engake ngaba nawo. Ngangicabanga ukuthi le ngqamuzana yayithakazelisa kakhulu ukunakekelwa kwesikhumba ngenxa yezindawo zayo zokulwa nokuvuvukala kanye neqiniso lokuthi iqukethe ama-antioxidants anamandla. Ngacabanga ukuthi kungenye yezithako ezijabulisa kakhulu zokunakekelwa kwesikhumba zesikhathi sethu futhi uphawu lwasuka ngokushesha ngemva kwalokho. 

Ubungalindele ukuthi i-CBD kuphela njengesithako, kodwa futhi nomkhiqizo ukuthi uqhume ngokushesha njengoba kwenzeka? 

Cha, futhi uma ngibheka emuva emugqeni wesikhathi wokwethulwa kuka-2019, bekufana nenganono ephuma esangweni. Kwakufana nomzuzu othi "wow" lapho lolu hlobo lomkhiqizo luthathe ukunaka kwabantu futhi lwathumba izinhliziyo nezingqondo zabo ngaphezu kwanoma yiluphi olunye uhlobo lwemikhiqizo engake ngasebenza kulo. Ubenokuxhumana okusheshayo nomphakathi esiwakhile. Ngiyaziqhenya ngakho, ngoba besizimele, sincane futhi sihlukene phakathi - hhayi ukuthi sinesabelomali esikhulu. Lonke olunye uhlobo engake ngaludala lwalulwenkampani enkulu futhi lwalunephedi lokwethula ukuze luphile. Ngalokhu, ithimba elincane nelinamandla lasebenza ekhaya lami. Ngiyaziqhenya ngayo.

Buka lokhu okuthunyelwe ku-Instagram

Okuthunyelwe ngu-SAINT JANE (@saintjanebeauty)

Wake wesaba ukwenza umkhiqizo nge-CBD njengoba bekunemithetho eminingi kuwo?

Cishe kwakungafanele ngibe nethemba njengoba nganginjalo, kodwa kwabonakala kungenangqondo ukuthi i-CBD yayizophathwa njengento engeyona ivithamini. Ngangilungile ngakho - ngacabanga, "Lokhu kufanele kube ekunakekelweni kwesikhumba." Lokhu kuhle kakhulu kuwe. Ukwazi engikwaziyo manje mayelana nokuthi ingakanani inkinga engingayithola emuva lapho bekungesinye isidakamizwa esihleliwe - khona lapho i-heroin ikhona - lokho kuwumsangano ngisho ukusho ngokuzwakalayo... ngingangena kokuningi. inkathazo. Kodwa ngangiseCalifornia, lapho insangu yayisanda kuvunyelwa khona, futhi ngangicabanga ukuthi kulungile. Sifike kwelesizwe ngemuva kokudlula kwabo i-akhawunti yasepulazini [ubani owenza ngokusemthethweni imikhiqizo ye-CBD]. Ngangizethemba kakhulu ukuthi lena kwakuyi-molecule efanele yokunakekelwa kwesikhumba kangangokuthi ngezwa konke kufanele kubambezeleke - futhi kwenzeka, kodwa mhlawumbe ngangimkhulu kancane ebhulukweni lami.

Ngabe uzibona uyinto yephayona le-CBD kwabanye abafuna ukuyiletha endaweni yobuhle?

Ngithi i-CBD ifana kakhulu nezikhathi zokuvinjelwa kwangemva kwewayini ngoba yileso sizinda engiphume kuso futhi sinjalo impela. Kusazwakala njenge-Wild West - kunezinhlobo eziningi zemikhiqizo esezivele zafika futhi zadlula, kodwa siningi isikhala sokuthi imikhiqizo eminingi iphumelele. Futhi ngikholelwa ngempela ukuthi ngokubambisana sinamandla kakhulu futhi ngamunye unokulandelana kwawo. Kunzima ukuncintisana futhi yimboni enamathuba amaningi. Kodwa uyazi, ngingowokuqala ukusukuma ngithi, "Uma ufuna ukuqala uhlobo lwe-CBD, ngizokusiza ngoba ngifunde okuningi mayelana nokungafanele ukwenze." 

Kuningi okushintshile selokhu saqala futhi nemithetho ishintsha ngokushesha. Ngakho-ke, ngihlala ngijabule kakhulu ukwabelana ngolwazi lwami nabanye abahlinzeki bemikhiqizo abasanda kuqala ukuze bagweme ezinye zezingibe.

Ukwethula kwakho kwakamuva okokuthambisa kwe-petal - bekuyini ugqozi ngemuva kwakho?

Ngagqugquzelwa indlela amacembe ezimbali athambile angaba ngayo. Besisebenzela ukuthwebula izithombe Iserum yobuhle kanokusho futhi sasibeka wonke lawa macembe nezitshalo, futhi ngacabanga, "Lamacembe athambile ngendlela emangalisayo." Kungani bethambe kangaka? Yini ebanika ukuthungwa okunjalo? Kuyinhlanganisela ephelele ye-hydration nezakhamzimba. 

Ngakho-ke saqala ukuthuthukisa le fomula ngombono wokuthi sifuna ukuthungwa okulula, okungasindi ngempela, kodwa besifuna ukuthuthukisa ngempela ukumuncwa okujulile kwalokhu kufakwa kwamanzi. Ngakho-ke, ifomula ihluke kakhulu - ayizwani njengokhilimu onamafutha, kodwa futhi inikeza umswakama wosuku lonke esikhumbeni. Ngokukhipha izimbali, bekumayelana nokuthi yiziphi izimbali okufanele zigcwalise izakhiwo ezipholile ze-CBD nokunwebeka kwesikhumba. Ngakho-ke, i-hibiscus, i-magnolia, i-frangipani, i-pink lotus kanye ne-daisy ziyamangalisa ngokwazo, kodwa kufomula zihlangana ndawonye ngezimbali ze-symphonic.

Iliphi icebiso lobuhle ongathanda ukulitshela umuntu wakho omncane?

Akuyona into emangalisa kakhulu, kodwa phuza amanzi amaningi. Kuwuhlobo oluthile, kodwa ngiyawubona umehluko lapho ngingenawo amanzi anele emini. Isikhumba sami siyakhazimula futhi siqina uma nginamanzi amaningi. Thola ukuthi ungahlala kanjani ugcwele amanzi usuku lonke - ngisho noma kuwumkhuba ocasulayo wokuphuza amanzi usuku lonke - ngoba avela esikhumbeni sakho. 

Iyiphi ithrendi oyintandokazi yakho ye-skincare njengamanje?

Ngiyithanda kakhulu ifilosofi yokuthi ukuguga kuyisipho. Futhi ngiyawuthanda lo mbono wokuthi ukuvuselela akuwona umgomo. Njengokuthi, uyafuna ukuphila ku-95 noma cha? Ncika ngomusa emcabangweni wokuguga nokuthanda isikhumba sakho, noma kukhombisa yonke imigqa yakho yokuhleka njengemephu yomgwaqo yesikhathi sakho esedlule. Yisona sodwa isikhumba ozoba naso impilo yakho yonke, yeka ukudinwa, yeka ukulwa naso, uyeke ukusigxeka, yazi nje ukuthi ngesakho lesi nesikhumba ozoba naso. Ngakho-ke ngithanda kakhulu ukuthi lolu shintsho luyenzeka.