I-Career Diaries: Hlangana no-Tina Hedges, Umsunguli we-LOLI Beauty, i-Zero Waste Skincare Brand

Ukwakha uhlobo lobuhle olungamoshi, oluphilayo, oluzinzile kusukela ekuqaleni akuwona umsebenzi olula, kodwa futhi, u-Tina Hedges usetshenziselwa ukunqoba izithiyo ezinkulu embonini yobuhle. Waqala umsebenzi wakhe esebenza ngemuva kwekhawunta njengomthengisi weziqholo futhi kwadingeka asebenze ngendlela yakhe ekhuphukayo. Lapho ekugcineni “ephumelela” akuzange kumthathe isikhathi eside ukuba abone ukuthi lokhu kwakungekona okwakufanele akwenze. Futhi-ke, ngamafuphi, kwazalwa kanjalo Ubuhle be-LOLI, okusho ukuthi Izithako Eziphilayo Eziphilayo Eziphilayo. 

Ngaphambili, sibambe ama-Hedges ukuze sifunde kabanzi mayelana nemikhiqizo yobuhle engasebenzi kahle, lapho izithako ezisimeme zivela khona, nakho konke okuphathelene ne-LOLI Beauty.  

Uqale kanjani embonini yonobuhle? 

Umsebenzi wami wokuqala embonini yonobuhle kwaba ukudayisa iziqholo kwaMacy. Ngisanda kuphothula ekolishi futhi ngahlangana nomongameli omusha we-Christian Dior Perfumes. Wanginikeza umsebenzi wokumaketha nokuxhumana, kodwa futhi wathi kuzofanele ngichithe isikhathi sami ngisebenza ngemuva kwekhawunta. Ngaleso sikhathi, i-e-commerce yayingafaneleki imikhiqizo, ngakho wayenombono ofanele. Ukuze uphumelele ekukhangiseni kwezimonyo, kwakubalulekile ukufunda amandla okuthengisa endaweni yokuthengisa—ukungena ezicathulweni zabacebisi bobuhle. Kwakungomunye wemisebenzi eyinselele kakhulu engake ngaba nayo embonini yobuhle. Ngemva kwezinyanga eziyisithupha ngidayisa iziqholo zamadoda e-Fahrenheit, ngathola amabheji ami futhi ngathola umsebenzi ehhovisi lezokukhangisa nezokuxhumana laseNew York.

Uyini umlando wobuhle be-LOLI futhi yini eyakukhuthaza ukuthi uqale inkampani yakho?

Ngemva kweminyaka ecishe ibe ngamashumi amabili ngisebenza embonini yobuhle - kokubili ebuhleni obukhulu futhi ekuqaleni - ngaba nakho kokubili ukwesaba impilo yami kanye nenkinga yokwazi. Ukuhlanganiswa kwalezi zici kwangiholela embonweni we-LOLI Beauty. 

Ngaba nezinkinga ezithile zempilo - ukungezwani okungavamile, okuzenzakalelayo kanye nokuqala kokunqamuka kokuya esikhathini ngaphambi kwesikhathi. Ngathintana nochwepheshe abahlukahlukene, kusukela kwezokwelapha zendabuko zamaShayina kuya e-Ayurveda, futhi ngasala ngingenalutho. Kungenze ngama futhi ngacabanga ngazo zonke izimonyo ezinobuthi namakhemikhali engike ngahlanganiswa ngazo zonke izindlela emsebenzini wami. Ngemuva kwakho konke, isikhumba sakho siyisitho sakho esikhulu kunazo zonke futhi sidonsa lokho okusebenzisa phezulu.

Ngesikhathi esifanayo, ngaqala ukucabanga ngokungathi sína ngemboni enkulu yobuhle nalokho engangibe nesandla kukho kuyo yonke iminyaka yami yomsebenzi wokumaketha wezinkampani. Eqinisweni, ngisize ukuthengisa abathengi amabhodlela epulasitiki aphinde apakishwa kabusha namathini agcwele amanzi angama-80-95%. Futhi uma usebenzisa amanzi ukwenza iresiphi, udinga ukungeza imithamo emikhulu yamakhemikhali okwenziwa ukuze udale ukuthungwa, imibala, nama-flavour, bese udinga ukwengeza izivimbelakuvunda ukuze umise ukukhula kwamagciwane. Lokhu kungenxa yokuthi uqale ngamanzi. Njengoba izingcezu eziyizigidi eziyizinkulungwane eziyi-192 zamaphakeji ezivela embonini yobuhle ziphelela ezindaweni zokulahla imfucumfucu minyaka yonke, ukupakishwa kwepulasitiki ngokweqile kuyisibopho esinjalo empilweni yeplanethi yethu.

Ngakho-ke, lezi zigigaba ezimbili ezihlangene zingenze ngaba nomzuzu othi "aha" owangenza ngazibuza: kungani ungabhodlela futhi ucekele phansi ubuhle ukuze unikeze isisombululo sokunakekelwa kwesikhumba esimeme, esihlanzekile nesisebenzayo? Ngale ndlela i-LOLI yaba uhlobo lokuqala lwezimonyo lwezimonyo ze-organic emhlabeni. 

A post shared by LOLI Beauty (@loli.beauty) on Julayi 2, 2019 ngo-10:08am PDT

Ungakwazi yini ukuchaza ukuthi i-zero waste isho ukuthini?

Asiyimoshi nhlobo endleleni esithola ngayo, sithuthukisa futhi siyipakisha kanjani isikhumba sethu, izinwele nemikhiqizo yomzimba. Sithola izithako ze-superfood ezigaywe kabusha, sizihlanganise zibe amafomula anamandla, angenawo amanzi amaningi okwenza imisebenzi eminingi esikhumba, izinwele nomzimba, futhi sikupakishe ezintweni ezigaywe kabusha, ezigaywa kabusha, ezisebenziseka kabusha nezivundisekayo engadini. Umgomo wethu uwukukhuthaza ushintsho lobuhle olumsulwa noluqaphelayo futhi siyaziqhenya kakhulu ngokuthi sisanda kuthola i-CEW Beauty Award for Excellence in Sustainability.

Iyiphi inselele enkulu obhekana nayo uma uzama ukwethula uhlobo lobuhle lwendalo, olungamoshi? 

Uma uzama ngempela ukufeza inhloso yokulahla imfucuza, izithiyo ezimbili ezinkulu okufanele uzinqobe ukuthola izithako ezisimeme kanye nokupakishwa. Kuningi "ukugeza okuzinzile" okuqhubekayo nabahlinzeki. Isibonelo, ezinye izinhlobo zisebenzisa amashubhu epulasitiki asekelwe ku-bio futhi zikhangise njengendlela eqhubekayo. Amashubhu asekelwe ku-bio enziwe ngepulasitiki, futhi nakuba ekwazi ukubola, lokho akusho ukuthi aphephile emhlabeni. Eqinisweni, bakhulula ama-microplastics ekudleni kwethu. Sisebenzisa iziqukathi zengilazi ezigcwalisekayo zebanga lokudla namalebula nezikhwama ezifanele umquba wasengadini. Mayelana nezithako, sisebenza ngokuqondile ne-Fair Trade, abalimi abasimeme emhlabeni wonke ukuze sicubungule izithako ezivela ekudleni kwemvelo. Izibonelo zethu ezimbili iplamu elixir, i-superfood serum eyenziwe ngamafutha e-French plum kernel agaywe kabusha kanye neyethu I-date nut eshisiwe, i-balm emangalisayo encibilikayo eyenziwe ngamafutha embewu yamantongomane agayiwe avela eSenegal. 

Ungasitshela okuncane mayelana nezithako ezisetshenziswa emikhiqizweni yakho?

Sisebenza namapulazi nama cooperatives emhlabeni wonke ukuze sithole izithako ezinomsoco, ezimsulwa nezinamandla. Lokhu kusho ukuthi asisebenzisi nje izithako ezicwengisiswe kakhulu, ze-cosmetic-grade ezivame ukulahlekelwa ubungqabavu bazo kanye nenani lomsoco. Izithako zethu nazo azihlolwa ezilwaneni (njengemikhiqizo yethu), aziyona i-GMO, i-vegan kanye ne-organic. Sijabule ngokuba ngabokuqala ukuthola imikhiqizo eyingqayizivele yokudla okuphilayo okulahliwe futhi sithole amandla azo njengemikhiqizo yokunakekelwa kwesikhumba esebenzayo - njengamafutha eplamu endaweni yethu. iplamu elixir.

Ungasitshela ngokunakekelwa kwesikhumba sakho?

Ngikholwa ukuthi ingxenye ebaluleke kakhulu yenqubo yakho yokunakekelwa kwesikhumba, ikakhulukazi uma unezinduna, unamafutha, noma ukhathazekile ngokuguga, ukuhlanzwa okufanele. Lokhu kusho ukugwema izihlanzi ezinensipho, ezinegwebu ezingaphazamisa isikhumba sakho esithambile se-pH-acid mantle. Uma usebenzisa izinto zokuhlanza eziningi, isikhumba sakho sizoba namafutha kakhulu, kuzoba lula ukuvela kwesikhumba noma esibomvu, esicasulayo futhi esibucayi, ingasaphathwa imigqa nemibimbi. ngisebenzisa wethu Micellar amanzi nge chamomile kanye lavender - izigaba ezimbili, ingxenye yamafutha, ingxenye ye-hydrosol, okumele inyakaziswe futhi isetshenziswe ku-cotton pad noma indwangu yokugeza. Isusa ngobumnene zonke izimonyo nokungcola, ishiye isikhumba sibushelelezi futhi simanzi. Okulandelayo ngisebenzisa yethu iwolintshi elimnandi or Amanzi apinki bese ufaka isicelo iplamu elixir. Ebusuku nami ngingeza I-Brulee nezaqathi kanye ne-chia, i-anti-aging balm noma I-date nut eshisiweuma ngiyomile kakhulu. Izikhathi eziningi ngeviki ngipholisha isikhumba sami ngelethu Ukuhlanza Imbewu Yommbila Onsomi, futhi kanye ngesonto ngenza imaskhi eqeda ubuthi futhi ephulukisa ngeyethu I-Matcha Coconut Namathisela.

Ingabe unomkhiqizo oyintandokazi we-LOLI Wobuhle?

O, kunzima kakhulu - ngibathanda bonke! Kodwa uma ungaba nomkhiqizo owodwa kuphela ekhabetheni lakho, ngingasuka iplamu elixir. Isebenza ebusweni bakho, izinwele, isikhumba sekhanda, izindebe, izinzipho, ngisho nase-décolleté yakho.

A post shared by LOLI Beauty (@loli.beauty) on Julayi 15, 2019 ngo-12:35pm PDT

Yini ofuna ukuba umhlaba uyazi mayelana nobuhle obumsulwa, bemvelo?

Ibhrendi engokwemvelo ayisho ngempela ukuthi ihlanganiswe noma yenziwe ngendlela evumelana nemvelo. Hlola uhlu lwesithako. Ingabe inalo igama elithi "amanzi" kuyo? Uma kuyisithako sokuqala, lokho kusho ukuthi itholakala cishe ku-80-95% womkhiqizo wakho. Futhi, uma iphakethe liyipulasitiki futhi linemibala ehlukene esikhundleni sokufakwa ilebula, maningi amathuba okuthi ligcine selisendaweni yokulahla imfucuza kunokuba ligaywe kabusha.